The Small Club is a children’s pre-loved swap shop and cafe in Bridgnorth. Beckie wanted an endearing new logo for her new business that would sit well with the mums and dads (the bigs!) who used her shop and cafe with their children (the smalls!). This character illustration is gender neutral and is made distinguishable by the little yellow hat! This logo has worked really well for Beckie and she has used this across both digital and print platforms.